Here’s the One Question that I Ask Founders

Founders of MasonMade Ventures (L to R): Moses Carrasco, Desiree Russo, Rob Baird, and Joseph Scaretta.

As the Co-CEO of MasonMade Ventures and a three-time founder, I understand that there is a pivotal point when you begin thinking about the longevity of the business that you have built. Having successfully exited with private equity twice, here’s the one questions that I always ask founders – What’s Your Exit Strategy?

When considering an exit plan, consider these options:

1. Scale for Growth – As you continue to grow your business, be sure to focus on future exit readiness. The key question to ask yourself, “is the business scalable without me?” If not, then consider investing in infrastructure, technology, and talent to position the company for growth. A growing company is more attractive to investors.

2. Transition Day to Day Leadership – Transition out of day-to-day operations by appointing new leadership while maintaining strategic oversight. For example, consider securing a new CEO and then pivot to an ancillary leadership role such as Chair of the Board or Strategic Advisor. You want to ensure that daily operations will be successful as you transition your role.

3. Strategic Partnerships – Explore opportunities with trusted private equity partners or strategic investors that could help to take your business to the next level. An ideal partnership includes an investment of both capital and expertise – be sure to consider both when evaluating strategic partnerships. Also, ask your potential partner to share their exit strategy.

Remember, your exit strategy should inform your business decisions.