Visionaries

Our Ethos

MasonMade is built on drive, discernment, and dexterity.

MasonMade Ventures is an operational holding company investing in businesses that provide visibility and specialty trade services to support critical infrastructure. With a people-first philosophy, commitment to operational excellence, and dedication to entrepreneurial success, MasonMade Ventures is redefining the facilities management industry.

Our leadership team is made up of seasoned professionals with deep expertise across facilities management, construction, operations, and financial strategy. Led by co-founders Joe Scaretta and Moses Carrasco, who have successfully built and exited multiple national facility maintenance companies, our team combines entrepreneurial acumen, strong process, and pragmatic execution.

Desiree Russo brings her personal brand of disruption and leadership excellence, while Robert Baird lends strength with two decades of experience in private equity, investment advisory, and technology services. Together, our approach to infrastructure development, management, and financial optimization breaks the mold for what a holding company, traditional private equity, or venture capital can be.

Our Purpose

Empower people to unleash their potential.

At MasonMade, our purpose is to help people and businesses grow to their fullest potential. We believe individual talent is fuels the success of the organization and that strong relationships are often built through the people who earn trust, deliver results, and show up consistently for their clients and their colleagues. For that reason, we invest deeply in developing individuals, supporting their professional growth and leadership journeys. By empowering people, we strengthen the organizations they build, serve, and lead.

Our Mission

Inspire a legacy of leaders who use business as a force for good.

Our mission is to build and support business leaders that create lasting value for people, partners, and the communities they serve. We believe strong financial performance and meaningful social impact are not mutually exclusive, but mutually reinforcing. Guided by a deeply rooted culture of giving back, our team invests with intention, operates responsibly, and helps companies grow in ways that are sustainable, principled, and enduring.

Our Values

Our values define how we lead, how we make decisions, and how we show up for our teams, partners, and portfolio companies. They serve as a shared standard for accountability, alignment, and long-term value creation, guiding our actions as we build businesses with intention, resilience, and purpose.

Trust

We lead with reliability, honesty, and integrity in every decision.

Talent

We recognize, invest in, and develop individual strengths to help people and businesses reach their full potential.

Transparency

We foster openness and clarity in communication by ensuring information is accessible, timely, and actionable.

Tenacity

We demonstrate perseverance and determination, staying committed through challenges to build enduring, high-performing companies.

Our Vision

Reinvest with integrity to accelerate growth - in our people, our businesses, and our community.

Our vision is to reinvest in established businesses and the people who lead them, accelerating growth through capital, experience, and operational expertise. By partnering with owner-operators and existing teams, we help companies sustainability accelerate their growth. As these businesses grow stronger, so do the communities they serve, creating positive impact where people live, work, and gather.

Our Leadership

Joe Scaretta

Co-CEO & Founder

With more than 20 years of experience in facilities management and construction, Joe Scaretta has founded two national facility maintenance companies and successfully exited both organizations, including his tenure as co-CEO and founder of CS Hudson, a leading facilities maintenance firm. Scaretta has built a stellar reputation as a dynamic entrepreneur and leader by operating in industry gaps, challenging the status quo by developing innovative niche services and fostering customer-centric, get-it-done team cultures.

Moses Carrasco

Co-CEO & Founder

Moses Carrasco's contemplative, pragmatic approach underpins multiple successful ventures in facilities management, including nationally renowned CS Hudson, where he was co-CEO and founder. His depth of knowledge is enhanced by 20+ years of experience in the construction industry, where he began as a master craftsman capturing real field knowledge and experience. Carrasco is widely respected for his field expertise, cost-effective methodologies, financial acumen, and flawless execution.

Desiree Russo

Partner, SVP Portfolio Ops

With nearly 20 years experience in construction and facilities management, Desiree's background includes all aspects of managing operations. She works closely with clients and teams to ensure that we meet — and exceed — the industry's highest standards. Desiree's career trajectory reflects her drive to disrupt norms as a female leader in a typically male-dominated industry. Her innovative leadership style also sets her apart, with equal focus on humility, active listening, and growth — both for individuals and teams.

Rob Baird

Partner, CFO

Robert is a seasoned financial executive with more than two decades of leadership experience spanning private equity, hedge funds, investment advisory, and technology services. A proven strategist, Robert specializes in optimizing financial structures, driving operational efficiencies, and executing growth initiatives to maximize enterprise value. His expertise in M&A, financial analysis, and capital structuring has enabled businesses to scale sustainably and enhance profitability. With a track record of financial stewardship and strategic execution, Robert is an invaluable asset for scalable growth, operational excellence, and strategic financial leadership.

Jen Clough